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Notes from the research desk.

Notes on the parts of outreach that are usually asserted rather than shown: what a page has to prove before we put it in front of you, what we check before a draft leaves, and the things we will not claim because we cannot see them.

Featured · Page evidence

Evidence is a page, not a domain

Domain-level metrics tell you a site is good. They never tell you why this page would want your link. That gap is where outreach reputations go to die.

2 Aug 2026 · 4 min read

Illustrative example — not customer results.

Try the evidence behind a page

Owned page · You

Crawl budget teardown — 40 pages, with the log deltas

example.org/reports/crawl-budget-teardown

searchbench.example/guides/technical-seo-audit

Strong fit · 87/100

Their guide explains what to measure but stops short of a worked example. Your 40-page crawl teardown is the closest match on your site.

We'll cover what to measure here, though a full worked example is beyond the scope of this guide.

Quoted from the exact page

You approve pages before drafting and drafts before manual export. No guaranteed links; automated sending is unavailable.

3 articles

  1. 01

    Sixteen checks before a draft leaves

    An approved draft is not the same thing as a sendable one. Here is every gate a message passes on its way out, and why each of them exists.

    5 min read

  2. 02

    Evidence is a page, not a domain

    Domain-level metrics tell you a site is good. They never tell you why this page would want your link. That gap is where outreach reputations go to die.

    4 min read

  3. 03

    A claimed link is not a verified link

    Most outreach tools let you tick a box marked "won". We ask for the URL, fetch the page, and record what was actually there — including the parts we cannot see.

    4 min read